New Appointment: Orly Tubulsky-Hadad

Orly is married with 4 children, and lives in Oranit. Over the past decade, she served as deputy CEO of Marketing and Community Relations for the Bat-Melech charity, which operates the only shelters for women who are abused and injured in the family, and their children, from the religious and ultra-Orthodox communities. She has garnered broad experience in marketing, public relations and advertising, and inter alia, served in a senior capacity at the advertising firm of McCann Arison.

Ayelet Shaked, Chairperson of Friends of Schneider Children's, said that "Orly brings with her rich experience from the third sector field and I am sure that she will contribute new energy to benefit the hospital. Whomever is exposed to the activities of Schneider Children's understands what dedication and professionalism there is in this place for all our children."

Dr. Efrat Bron-Harlev, CEO of Schneider Children's, noted that "the management of Schneider Children's and myself welcome Orly to Friends of Schneider Children's and wish her the best of luck upon her appointment as the new CEO of the association. I am sure that her broad experience over the years will contribute greatly to our joint efforts on behalf of the children entrusted to our care."

Friends of Schneider Children's is an association of supporters who assist the activities of Schneider Children's and has done since its inception in 1992. Since then, it has helped to develop and advance the hospital in many ways such as through the opening of new units, acquisition of equipment, special projects and research. Members of the association are volunteers and some have accompanied the hospital since it opened.