"The Best, Now Better" Campaign

Schneider Children's launched a new campaign earlier this month: "THE BEST, NOW BETTER – THE NEW GLASS BUILDING HAS OPENED AT SCHNEIDER CHILDREN'S".

The campaign, which is being managed by the advertising agency Glickman-Shamir-Samasonov through the help of many professionals who have volunteered and contributed their time, presents the hospital's new glass building and its digital services in a video featuring volunteers from the "Hatikva 6" troupe, hospital teams, hospitalized children and their families, alongside billboards and digital advertising.

Schneider Children's recently inaugurated the glass building, an additional inpatient tower located adjacent to the 3-decade-old existing stone building. The new building comprising 7 floors and constructed according to the highest architectural standards, doubles the physical capacity of the hospital, enabling many more children from around the country and abroad to be treated.

As part of the medical center's outlook to reach above and beyond to advance health among the population so that children of today will become healthy adults of tomorrow, the CHILDREN ARE US podcast was also recently launched, featuring a series of online lectures under the banner, "Schneider up to the home".

The new digital services provide authentic and updated comprehensive information about pediatrics by leading pediatric consultants to all parents of infants, children and adolescents as well as grandparents, Israeli families living abroad, educators and other health professionals in Israel and abroad.